Processes & Questions

A website SEO audit serves as the foundation of your SEO services. Auditing your site allows your dedicated SEO expert to discover areas of improvement and opportunities for your SEO strategy.

As a part of your SEO audit, your dedicated digital strategist will look at the following:

• Keyword Analysis (high level): We look at keyword relevancy, high/low keyword competition, search volumes, and PPC values.
• Current Rankings: We analyze the client’s website rankings across the internet to understand and have a baseline.
• Competitor Analysis: We evaluate top competitors in the target niche, identify keywords, backlinks, and set benchmarks.
• Site Structure & Technical: We look at accessibility, indexability, broken links, crawl errors, duplicate content, page load, and mobile UX.
• On-Page: Assess title tags, meta descriptions, and header tags’ readability, uniqueness, search intent, and structured data.
• Content Audit: Review existing content for relevance, quality, and engagement metrics; identify gaps and opportunities.
• Backlink Analysis: Audit the client’s backlink profile for quality, relevancy, and potential spam links.
• Analytics & Tracking: Analyze Google Analytics to see if it’s properly installed, configured and identify the existing goals.
• Social Media: Evaluate the client’s profiles for consistency and engagement.
• Site Security & HTTPS: Check the website’s security status and ensure it is not exposed to any vulnerabilities.
• Sitemap & Robots.txt: Review the XML sitemap to ensure search engines index all pages and review robots.txt for indexing.

By conducting this comprehensive SEO audit at the early stages of an SEO campaign, we will design the foundation for a successful and effective SEO strategy.

We laser-focus on targeted keywords primed to drive organic traffic and conversions to your website through intensive analysis of search volumes, competition levels, and keyword intent.  Core elements include:

• Comprehensive Industry Analysis: Thoroughly assess the client’s industry, niche, target audience, and business landscape.
• Identifying Target Keywords: Extensive research to identify relevant and high-impact keywords that align with the client’s goals.
• Keyword Relevance and Intent: We analyze the search intent to ensure optimal targeting to drive qualified traffic to the site.
• Search Volume Analysis: Evaluate the search volume for each target keyword to identify popular and trending search terms.
• Competitor Keyword Analysis: Uncover the strategies of the client’s main competitors, leveraging them for a competitive edge.
• Long-tail Keyword Exploration: Identify long-tail keywords with lower search volume but higher conversion potential.
• Keyword Difficulty Assessment: Assess the level of competition for each keyword, gauging the difficulty of ranking.
• Seasonal and Trending Keywords: Analyze seasonal trends and identify keywords to tailor the SEO strategy to timely opportunities.
• Localized Keyword Research: Conduct localized research to target relevant geographical areas for location-based businesses.
• Keyword Mapping and Clustering: Strategically organize selected keywords into logical groups and map them to relevant pages.
• Search Engine Trends and Algorithm Updates: Modify keyword strategy based on search engine trends and algorithm changes.
• Reporting and Insights: Provide regular reports and insights on keyword performance, rankings, and traffic to the client.
• Continuous Refinement: Monitor and refine the keyword strategy based on data and the client’s evolving needs.

We go beyond conventional keyword research to deliver a data-driven, highly targeted approach that positions our clients for success in the ever-competitive digital landscape.

By understanding a competitor’s strategies, strengths, and weaknesses, we can refine your strategy for improved search visibility and optimize for conversion and competitive advantage. Competitive Analysis Breakdown:

• Define Competitors:  We identify primary and secondary competitors based on industry, target audience, and keyword overlap.
• Website & On-page Analysis: We evaluate competitor website architecture, design, and user experience and analyze on-page elements.
• Backlink Profile Analysis:  We examine the quantity and quality of links to competitor websites and identify backlink opportunities.
• Content Analysis: Analyze competitor content strategy, topics, content types (e.g., blogs, videos, infographics), and frequency.
• Keyword Analysis: Identify core keywords competitors rank for and assess keyword gaps, opportunities, and areas of overlap.
• Technical SEO Assessment: Audit competitor’s site speed, mobile optimization, and other technical parameters.
• Paid Advertising Analysis: We analyze competitors’ paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media.
• Social Media: We assess competitors’ social activity and engagement on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Local SEO Analysis: We analyze local SEO performance, including Google My Business listings, reviews, and citations.
• User Experience: We examine competitor UX elements, including call-to-action (CTA) placements, navigation, and funnel strategy.
• Reviews & Reputation Management: View online reviews and competitors’ ratings on Google, Yelp, and industry-specific reviews.
• Opportunity & Threat Analysis: Review findings of areas where our client can outperform competitors and highlight potential threats.

Performing an SEO competitive analysis offers critical insights into the market landscape, enabling businesses to pinpoint areas of opportunity and threat within their niche.

A well-optimized website attracts quality traffic and delivers an intuitive user experience, driving conversions and reinforcing brand credibility. On-Page Optimization Breakdown:

• Content Optimization: Quality, relevance, and originality of content. Incorporate target keywords and ensure proper content hierarchy.
• Meta Tags Optimization: Optimize titles and descriptions for relevancy and targeting to increase click-through rates from search results.
• Image Optimization: Reduce image sizes for faster loading while maintaining quality and using appropriate ALT text for images.
• Internal Linking: We ensure a logical link flow within the site using descriptive anchor texts to enhance user navigation and SEO value.
• URL Structure: We employ user and search-engine-friendly URL structures, removing unnecessary parameters.
• Mobile Optimization: Ensure a responsive design viewing across all device types and optimize touchpoints for mobile user interaction.
• Schema Markup: We implement structured data to enhance rich snippet appearances in search and choose relevant schema types.
• Content Depth and LSI (Latent Semantic Indexing): Add semantically related keywords to enrich content context without stuffing.
• Voice Search Optimization: Craft content catering to queries and implement speakable schema for relevant voice search.
• Optimizing for Featured Snippets: Identify potential snippet opportunities by analyzing competitors and keyword queries.
• Advanced CTR Optimization: A/B test meta titles and descriptions to discern patterns that yield higher click-through rates.
• Semantic HTML Usage: Facilitate better content understanding for search engines and assistive technologies.

As technologies evolve, so do the benchmarks for website excellence. With a commitment to these advanced technical practices, organizations can establish a high-performance presence on the web.  This will enable unparalleled performance, usability, and search engine optimization. Technical SEO:

• Core Web Vitals:  We monitor and optimize for Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
• Page Experience Signals: Adherence to Google’s page experience benchmarks for the best user experience & ranking advantage.
• Schema Markup Expansion: Beyond basic schemas, integrate more nuanced types like FAQ, HowTo, Event, or SoftwareApplication.
• JavaScript SEO: We ensure async elements are crawlable and implement dynamic rendering for heavily JS-dependent websites.
• XML Sitemap Enhancements: Segment sitemaps based on content categories or website sections for more granular control.
• Critical Rendering Path Optimization: Optimize the sequence in which page resources are loaded to display content to users faster.
• Advanced Robots Directives: Use more nuanced directives like “nosnippet” or “notranslate” as required.
• Security Enhancements: Implement advanced security headers like Content Security Policy (CSP) to protect against cross-site scripting.
• HTTP Strict Transport Security: Ensure HTTP Strict Transport Security (HSTS) is in place to enforce secure (HTTPS) connections.
• Canonicalization: Ensure all versions (www vs. non-www, trailing slash vs. non-trailing slash) redirect to the preferred version.
• JavaScript & CSS Minification: Minimize JavaScript and CSS files to reduce load times.

Strategically engage with your target audience and experience high-value results with better lead quality, accelerated conversions, and revenue increases. Our SEO content writers have developed and optimal content marketing method broken down into ten critical components that underpin an impactful strategy:

• Brand Consistency: Your brand identity, encompassing your unique voice, tone, and personality, lays the foundation of your content strategy. We will help you articulate these guidelines across all platforms, ensuring uniformity in communicating your brand’s essence.
• Marketing Objectives:  We align your content marketing goals with your broader marketing objectives and audience needs to refine your content creation process. We aim for SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to track your success effectively.
• Customer Personas: Our detailed audience profiling identifies your ideal customer’s demographics, roles, challenges, purchase influence, objectives, and solution requirements. This insight allows us to tailor your content strategy to your target audience’s needs.
• Data & Market Research: We employ data analytics and market research to understand your industry landscape, competitors’ strategies, and trending conversations around your product or industry. This data-driven approach guides us in refining your content strategy.
• Customer Journey Mapping: A visual depiction of your customer’s decision-making process helps us identify their needs at each stage of their buying journey. We employ this tool to create content that resonates with your audience and helps them decide about your product or service.
• Content-Market Fit: Understanding the content preferences of your target audience and the existing content landscape in your industry enables us to create and distribute content that genuinely satisfies your customers’ needs and stands out from the competition.
• Process: We follow a robust and iterative process to streamline content creation, from defining content types and designing workflows for each to constantly testing and refining these processes. This organized approach ensures we deliver consistent, high-quality content for your brand.
• Internal Communications Plan: Our dedicated team collaborates with key organizational stakeholders, such as communications, marketing, and senior management, to align your content strategy with your business goals.
• Content Calendar:  We utilize a comprehensive content calendar to maintain consistency in content publishing across various platforms. This collaborative tool offers visibility and coordination across different initiatives, teams, and regions.
• Ongoing Analysis: We adopt a ‘test, learn, and refine’ philosophy. By regularly reviewing the performance of our content, we’re able to adapt our strategies to meet the needs of your audience better, increasing the effectiveness of your content marketing.

We implement these advanced and creative link-building tactics, consistent monitoring, and strategy refinement to ensure your website remains authoritative, trustworthy, and ahead of competitors. Link Building Elements:

Competitive Backlink Analysis: We extract valuable insights to identify high-value link-building opportunities.

High-Quality Content Development: Capitalize on written articles, studies, and data-driven reports as backlink magnets.

Guest Blogging Initiatives: Forge partnerships with authority websites in relevant industries for guest post opportunities.

Resource-Based Link Acquisition: Identify key websites that curate resources or links in associated niches.

Broken Link Outreach: Detect broken links on pertinent websites using specialized tools.

Targeted Digital PR: Network with journalists and bloggers within the industry.

Industry-Specific Directory Listings: Scout for reputable, authoritative directories within the client’s niche.

Testimonial-Based Link Building: Offer genuine testimonials for services or products relevant to our client’s industry.

Backlink Profile Audit & Management: Identify and address low-quality or harmful backlinks, ensuring a healthy link profile.

Our comprehensive SEO reporting and analytics framework is designed to offer you an in-depth insight into your website’s performance. We understand that data drives decisions. As your trusted SEO partner, here’s how we ensure you stay ahead with Precision-Focused Insights:

• Customized Reporting Dashboards: Tailored dashboards that suit your unique business requirements.

• Real-time Analytics: Get up-to-the-minute data on website traffic, user behavior, and conversion metrics.

• Keyword Performance: Gauge the effectiveness of keywords and your organic search positioning against competitors.

• Competitor Benchmarking: In-depth analysis of your website’s performance against key competitors.

• Technical SEO Audits: Regular health checks to identify and fix potential issues that may hamper visibility or UX.

• On-page & Off-page Reports: Detailed insights into content performance, backlinks, and other SEO activities.

• Conversion Tracking: Monitoring critical actions on your website to understand user paths and optimize for higher ROI.

• Organic Traffic Source Breakdown: Understanding the origin of your visitors.

• User Engagement Metrics: Analyze bounce rates, session durations, and pages per session to enhance UX.

• Mobile SEO Analysis: We monitor your site’s performance on phones and tablets, ensuring a good UX for all users.

• Goal & Event Tracking: Understand the tangible actions users take on your site and their value to your business.

• Monthly Performance Summaries: Regular reports highlighting wins, areas of opportunity, and recommendations.

• Custom Alerts & Monitoring: Stay ahead of issues with proactive alerts on potential site anomalies or drops in traffic.

• Interactive Data Visualization: Translate complex data into visually intuitive charts and graphs for easy comprehension.

• Dedicated Client Portal: A secure, 24/7-accessible platform to view all reports, insights, and project timelines.

• Ongoing Consultation: Regular review meetings to discuss report findings, ensuring alignment with business objectives.