Miami SEO Audits

For businesses looking to improve their search engine rankings, SEO is often the key strategy — but before implementing an amazing, customer-wowing SEO strategy, there’s one crucial step that often needs to be taken — performing an effective SEO audit. But —what is an SEO audit and why is it so important?

If you’re looking for SEO audit services, we’re here to help. At Ovatek, we can help you analyze your website and develop a strategy for improving your search engine rankings to drive results. What does this involve and why is it so important? Let’s explore.

One of the key aims of SEO audits is finding ways to optimize your site so that your web pages are more likely to show up in search results, whether locally or nationally. Optimization all starts with auditing, though. That’s where we come in — leveraging insights and market best practices to help you determine where your website might be currently falling short.

The digital landscape constantly shifts, and staying ahead requires embracing and anticipating change. In SEO, foresight is the ultimate competitive advantage.

Core Deliverables

Search Optimization Accelerated

Learn how we drive an average ROI of 317% to our clients and why we have a client retention rate of 91%
Sam F.
Sam F.
Roofing Company
Read More
"I have had the extreme pleasure of working with Ovatek for over 9 years. I have been amazed by the results."

Why Choose Us?

Our SEO audits deliver comprehensive insights with the latest techniques, dedicated support, clear analytics, and actionable outcomes to optimize your web presence.

Precision-focused SEO audits to elevate your site's search performance.

We identify and design targeted strategies from in-depth audits to boost results.

We deliver customized reporting with actionable results-focused SEO insights.

We will deliver quantifiable SEO enhancements post-audit for concrete results.

Your Potential Realized

Off-Site Analysis

Your online visibility can extend beyond your own website. That’s why analyzing off-site presence can also be crucial to an effective SEO audit. We analyze a wide range of factors that can exist on your site and outside of your site and can influence your website’s visibility.

Here’s where checking for off-site factors can be so important; while you can build internal links and optimize your web pages to be visible on search engine results — not all traffic comes from search engines or from your own website — ideally, anyway.

That’s why it can be important to perform a robust SEO audit that takes into account not only the factors on your website that contribute to organic traffic but also those outside of your website.

Technical & Competitive Analysis

We employ a robust technical analysis to help you better understand your site’s performance. Leveraging insights from Google PageSpeed analysis, we can offer you an in-depth analysis that helps you better assess the performance of your site.

Our audit goes beyond just analyzing your website, though. Remember that a large part of SEO is search engine rankings — and ranking doesn’t happen in a vacuum. 

Everything in SEO can be seen as relative to competitors. We’ll also perform robust competitive market analysis to help you identify strategies for outperforming the competition.

An effective audit can uncover weaknesses in your search engine optimization, which can be targeted to improve your website’s search rankings.

On-page Key Factors

  • Metdata

    Metadata, such as meta descriptions, title tags, image tags, and alt attributes. These can help search engines better understand what’s on your page and how relevant it is.

  • Usefulness

    Search engines can rank pages based on how useful they asses them to likely be to visitors, so the inclusion of useful and helpful information on your web pages can be an important factor in SEO.

  • Mobile Optimization

    Web pages that are optimized for mobile use can be an important part of an SEO strategy, enabling mobile users to easily access information on your website.

  • Pagespeed

    Faster loading and well-optimized pages are more likely to be perceived as useful by visitors, making this an important part of SEO. Adhereing to Google PageSpeed is critical.

Four steps to more Leads. Deals. Revenue. Success!

Step 1
Analysis Initiation

We begin with a comprehensive crawl of your website to assess its current SEO state.

Step 2
On-Page Assessment

Our team meticulously evaluates your site's content and structure for SEO best practices.

Step 3
Technical Evaluation

We delve into the backend to identify technical issues that could be impeding search engine indexing and performance.

Step 4
Actionable Report

You receive a detailed report with prioritized recommendations for optimizing your website's SEO.

Unlock  Performance 

Naturally, an effective SEO audit puts a strong focus on your website’s optimization. We can help you identify and target crucial on-page factors. Several on-page factors can influence your visibility on search engine results.

Looking Beyond The Website

If you’re wondering why it’s important to audit off-site factors, considering that you don’t necessarily have control outside of your website, it’s important to note that, in many cases, you do.

There are a range of strategies that you can employ to improve off-stire factors, including social media presence, doing guest blogs or articles for partners who can link back to your site, and even effective content marketing on your own site, which can encourage other sites to link to it if they feel that its useful enough information to cite.

But, rememberit all starts with an effective audit.

Our SEO Process Overview

A website SEO audit serves as the foundation of your SEO services. Auditing your site allows your dedicated SEO expert to discover areas of improvement and opportunities for your SEO strategy.

As a part of your SEO audit, your dedicated digital strategist will look at the following:

  • Keyword Analysis (high level): We look at keyword relevancy, high/low keyword competition, search volumes, and PPC values.
  • Current Rankings: We analyze the client’s website rankings across the internet to understand and have a baseline.
  • Competitor Analysis: We evaluate top competitors in the target niche, identify keywords, backlinks, and set benchmarks.
  • Site Structure & Technical: We look at accessibility, indexability, broken links, crawl errors, duplicate content, page load, and mobile UX.
  • On-Page: Assess title tags, meta descriptions, and header tags’ readability, uniqueness, search intent, and structured data.
  • Content Audit: Review existing content for relevance, quality, and engagement metrics; identify gaps and opportunities.
  • Backlink Analysis: Audit the client’s backlink profile for quality, relevancy, and potential spam links.
  • Analytics & Tracking: Analyze Google Analytics to see if it’s properly installed, configured and identify the existing goals.
  • Social Media: Evaluate the client’s profiles for consistency and engagement.
  • Site Security & HTTPS: Check the website’s security status and ensure it is not exposed to any vulnerabilities.
  • Sitemap & Robots.txt: Review the XML sitemap to ensure search engines index all pages and review robots.txt for indexing.

By conducting this comprehensive SEO audit at the early stages of an SEO campaign, we will design the foundation for a successful and effective SEO strategy.

We laser-focus on targeted keywords primed to drive organic traffic and conversions to your website through intensive analysis of search volumes, competition levels, and keyword intent.  Core elements include:

  • Comprehensive Industry Analysis: Thoroughly assess the client’s industry, niche, target audience, and business landscape.
  • Identifying Target Keywords: Extensive research to identify relevant and high-impact keywords that align with the client’s goals.
  • Keyword Relevance and Intent: We analyze the search intent to ensure optimal targeting to drive qualified traffic to the site.
  • Search Volume Analysis: Evaluate the search volume for each target keyword to identify popular and trending search terms.
  • Competitor Keyword Analysis: Uncover the strategies of the client’s main competitors, leveraging them for a competitive edge.
  • Long-tail Keyword Exploration: Identify long-tail keywords with lower search volume but higher conversion potential.
  • Keyword Difficulty Assessment: Assess the level of competition for each keyword, gauging the difficulty of ranking.
  • Seasonal and Trending Keywords: Analyze seasonal trends and identify keywords to tailor the SEO strategy to timely opportunities.
  • Localized Keyword Research: Conduct localized research to target relevant geographical areas for location-based businesses.
  • Keyword Mapping and Clustering: Strategically organize selected keywords into logical groups and map them to relevant pages.
  • Search Engine Trends and Algorithm Updates: Modify keyword strategy based on search engine trends and algorithm changes.
  • Reporting and Insights: Provide regular reports and insights on keyword performance, rankings, and traffic to the client.
  • Continuous Refinement: Monitor and refine the keyword strategy based on data and the client’s evolving needs.

We go beyond conventional keyword research to deliver a data-driven, highly targeted approach that positions our clients for success in the ever-competitive digital landscape.

By understanding a competitor’s strategies, strengths, and weaknesses, we can refine your strategy for improved search visibility and optimize for conversion and competitive advantage. Competitive Analysis Breakdown:

  • Define Competitors:  We identify primary and secondary competitors based on industry, target audience, and keyword overlap.
  • Website & On-page Analysis: We evaluate competitor website architecture, design, and user experience and analyze on-page elements.
  • Backlink Profile Analysis:  We examine the quantity and quality of links to competitor websites and identify backlink opportunities.
  • Content Analysis: Analyze competitor content strategy, topics, content types (e.g., blogs, videos, infographics), and frequency.
  • Keyword Analysis: Identify core keywords competitors rank for and assess keyword gaps, opportunities, and areas of overlap.
  • Technical SEO Assessment: Audit competitor’s site speed, mobile optimization, and other technical parameters.
  • Paid Advertising Analysis: We analyze competitors’ paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media.
  • Social Media: We assess competitors’ social activity and engagement on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Local SEO Analysis: We analyze local SEO performance, including Google My Business listings, reviews, and citations.
  • User Experience: We examine competitor UX elements, including call-to-action (CTA) placements, navigation, and funnel strategy.
  • Reviews & Reputation Management: View online reviews and competitors’ ratings on Google, Yelp, and industry-specific reviews.
  • Opportunity & Threat Analysis: Review findings of areas where our client can outperform competitors and highlight potential threats.

Performing an SEO competitive analysis offers critical insights into the market landscape, enabling businesses to pinpoint areas of opportunity and threat within their niche.


A well-optimized website attracts quality traffic and delivers an intuitive user experience, driving conversions and reinforcing brand credibility. On-Page Optimization Breakdown:

  • Content Optimization: Quality, relevance, and originality of content. Incorporate target keywords and ensure proper content hierarchy.
  • Meta Tags Optimization: Optimize titles and descriptions for relevancy and targeting to increase click-through rates from search results.
  • Image Optimization: Reduce image sizes for faster loading while maintaining quality and using appropriate ALT text for images.
  • Internal Linking: We ensure a logical link flow within the site using descriptive anchor texts to enhance user navigation and SEO value.
  • URL Structure: We employ user and search-engine-friendly URL structures, removing unnecessary parameters.
  • Mobile Optimization: Ensure a responsive design viewing across all device types and optimize touchpoints for mobile user interaction.
  • Schema Markup: We implement structured data to enhance rich snippet appearances in search and choose relevant schema types.
  • Content Depth and LSI (Latent Semantic Indexing): Add semantically related keywords to enrich content context without stuffing.
  • Voice Search Optimization: Craft content catering to queries and implement speakable schema for relevant voice search.
  • Optimizing for Featured Snippets: Identify potential snippet opportunities by analyzing competitors and keyword queries.
  • Advanced CTR Optimization: A/B test meta titles and descriptions to discern patterns that yield higher click-through rates.
  • Semantic HTML Usage: Facilitate better content understanding for search engines and assistive technologies.


As technologies evolve, so do the benchmarks for website excellence. With a commitment to these advanced technical practices, organizations can establish a high-performance presence on the web.  This will enable unparalleled performance, usability, and search engine optimization. Technical SEO:

  • Core Web Vitals:  We monitor and optimize for Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
  • Page Experience Signals: Adherence to Google’s page experience benchmarks for the best user experience & ranking advantage.
  • Schema Markup Expansion: Beyond basic schemas, integrate more nuanced types like FAQ, HowTo, Event, or SoftwareApplication.
  • JavaScript SEO: We ensure async elements are crawlable and implement dynamic rendering for heavily JS-dependent websites.
  • XML Sitemap Enhancements: Segment sitemaps based on content categories or website sections for more granular control.
  • Critical Rendering Path Optimization: Optimize the sequence in which page resources are loaded to display content to users faster.
  • Advanced Robots Directives: Use more nuanced directives like “nosnippet” or “notranslate” as required.
  • Security Enhancements: Implement advanced security headers like Content Security Policy (CSP) to protect against cross-site scripting.
  • HTTP Strict Transport Security: Ensure HTTP Strict Transport Security (HSTS) is in place to enforce secure (HTTPS) connections.
  • Canonicalization: Ensure all versions (www vs. non-www, trailing slash vs. non-trailing slash) redirect to the preferred version.
  • JavaScript & CSS Minification: Minimize JavaScript and CSS files to reduce load times.

Strategically engage with your target audience and experience high-value results with better lead quality, accelerated conversions, and revenue increases. Our SEO content writers have developed and optimal content marketing method broken down into ten critical components that underpin an impactful strategy:

  • Brand Consistency: Your brand identity, encompassing your unique voice, tone, and personality, lays the foundation of your content strategy. We will help you articulate these guidelines across all platforms, ensuring uniformity in communicating your brand’s essence.
  • Marketing Objectives:  We align your content marketing goals with your broader marketing objectives and audience needs to refine your content creation process. We aim for SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to track your success effectively.
  • Customer Personas: Our detailed audience profiling identifies your ideal customer’s demographics, roles, challenges, purchase influence, objectives, and solution requirements. This insight allows us to tailor your content strategy to your target audience’s needs.
  • Data & Market Research: We employ data analytics and market research to understand your industry landscape, competitors’ strategies, and trending conversations around your product or industry. This data-driven approach guides us in refining your content strategy.
  • Customer Journey Mapping: A visual depiction of your customer’s decision-making process helps us identify their needs at each stage of their buying journey. We employ this tool to create content that resonates with your audience and helps them decide about your product or service.
  • Content-Market Fit: Understanding the content preferences of your target audience and the existing content landscape in your industry enables us to create and distribute content that genuinely satisfies your customers’ needs and stands out from the competition.
  • Process: We follow a robust and iterative process to streamline content creation, from defining content types and designing workflows for each to constantly testing and refining these processes. This organized approach ensures we deliver consistent, high-quality content for your brand.
  • Internal Communications Plan: Our dedicated team collaborates with key organizational stakeholders, such as communications, marketing, and senior management, to align your content strategy with your business goals.
  • Content Calendar:  We utilize a comprehensive content calendar to maintain consistency in content publishing across various platforms. This collaborative tool offers visibility and coordination across different initiatives, teams, and regions.
  • Ongoing Analysis: We adopt a ‘test, learn, and refine’ philosophy. By regularly reviewing the performance of our content, we’re able to adapt our strategies to meet the needs of your audience better, increasing the effectiveness of your content marketing.

We implement these advanced and creative link-building tactics, consistent monitoring, and strategy refinement to ensure your website remains authoritative, trustworthy, and ahead of competitors. Link Building Elements:

Competitive Backlink Analysis: We extract valuable insights to identify high-value link-building opportunities.

High-Quality Content Development: Capitalize on written articles, studies, and data-driven reports as backlink magnets.

Guest Blogging Initiatives: Forge partnerships with authority websites in relevant industries for guest post opportunities.

Resource-Based Link Acquisition: Identify key websites that curate resources or links in associated niches.

Broken Link Outreach: Detect broken links on pertinent websites using specialized tools.

Targeted Digital PR: Network with journalists and bloggers within the industry.

Industry-Specific Directory Listings: Scout for reputable, authoritative directories within the client’s niche.

Testimonial-Based Link Building: Offer genuine testimonials for services or products relevant to our client’s industry.

Backlink Profile Audit & Management: Identify and address low-quality or harmful backlinks, ensuring a healthy link profile.

Our comprehensive SEO reporting and analytics framework is designed to offer you an in-depth insight into your website’s performance. We understand that data drives decisions. As your trusted SEO partner, here’s how we ensure you stay ahead with Precision-Focused Insights:

  • Customized Reporting Dashboards: Tailored dashboards that suit your unique business requirements.

  • Real-time Analytics: Get up-to-the-minute data on website traffic, user behavior, and conversion metrics.

  • Keyword Performance: Gauge the effectiveness of keywords and your organic search positioning against competitors.

  • Competitor Benchmarking: In-depth analysis of your website’s performance against key competitors.

  • Technical SEO Audits: Regular health checks to identify and fix potential issues that may hamper visibility or UX.

  • On-page & Off-page Reports: Detailed insights into content performance, backlinks, and other SEO activities.

  • Conversion Tracking: Monitoring critical actions on your website to understand user paths and optimize for higher ROI.

  • Organic Traffic Source Breakdown: Understanding the origin of your visitors.

  • User Engagement Metrics: Analyze bounce rates, session durations, and pages per session to enhance UX.

  • Mobile SEO Analysis: We monitor your site’s performance on phones and tablets, ensuring a good UX for all users.

  • Goal & Event Tracking: Understand the tangible actions users take on your site and their value to your business.

  • Monthly Performance Summaries: Regular reports highlighting wins, areas of opportunity, and recommendations.

  • Custom Alerts & Monitoring: Stay ahead of issues with proactive alerts on potential site anomalies or drops in traffic.

  • Interactive Data Visualization: Translate complex data into visually intuitive charts and graphs for easy comprehension.

  • Dedicated Client Portal: A secure, 24/7-accessible platform to view all reports, insights, and project timelines.

  • Ongoing Consultation: Regular review meetings to discuss report findings, ensuring alignment with business objectives.

Analysis and Insight

At Ovatek, we offer a range of SEO services designed to help you harness the power of search engine optimization. Our SEO audit service consists of three stages designed to create a comprehensive SEO audit:


We apply our proprietary analysis and rely on advanced optimization software to deliver actionable insights about the optimization of your site, both on and off-site.


After performing an in-depth analysis and doing research, it’s time to create a strategy to help you improve your SEO and harness the power of organic traffic for your business.


Finally, we’re here to help as you begin to implement your SEO strategy. Using actionable insights and a data-backed understanding of your current and ideal SEO, it’s time to implement a customer-wowing SEO strategy.

Get in Touch to Get Started!

An effective SEO audit is the first step to implementing an effective SEO strategy. Whether you’re interested in learning more, or you’re ready to take the next step — we’re ready to hear from you. Don’t hesitate to get started today. To get started or learn more, let’s talk!


Starting at
$ 3,000
 / Month
  • Monthly ROI reporting
  • Competitor analysis & benchmarking
  • Customer results dashboard
  • In-depth keyword research and analysis
  • SEO audit and website analysis
  • On-page optimization
  • Technical SEO optimization
  • Website speed optimization
  • Schema markup implementation
  • Mobile-friendly optimization
  • Content creation & optimization
  • Google My Business setup & optimization
  • Link building and outreach strategies
  • Social media integration
  • Conversion rate optimization (CRO)
  • Optimizing call-to-action (CTA) elements
  • Call tracking
  • Rank tracking
  • Google Analytics configuration
  • Dedicated Account Strategist

How we determine pricing

  • Discuss your business goals

    The first step in determining the price for our SEO services involves a comprehensive discussion about your business goals. Every business is unique, and so are the objectives it aims to achieve.

    Do you want to increase online visibility for your brand? Drive more traffic to your website? Convert more of that traffic into paying customers? Or you plan to launch a new product or service.

  • Thorough market analysis

    We'll examine the competitive landscape of your industry, including the strength of competition, the tactics they're using, and the overall market saturation. A competitive market usually requires a more robust SEO strategy than a less saturated one.

    This market analysis process helps us determine the level of work involved in making your business stand out, influencing the cost of our services.

  • Review your strategic objectives

    The pricing of our SEO services considers your strategic objectives. This involves carefully reviewing your current website and its SEO status, your target audience, and the technical and content improvements needed to achieve your goals.

    We ensure every dollar you spend is geared towards achieving your objectives, offering you the best return on investment. We believe in transparent pricing, and we'll always explain our costs and services before we start working together so there are no surprises.

Request a FREE SEO Analysis
Start Winning on the web

Contact Us!

Contact us today to start your journey towards market domination.

Miami Office

Your competitive advantage in the Miami marketplace and beyond.